HT PHYSIO LTD — PRIVACY POLICY

Last updated: 28/11/25

HT Physio Ltd (“HT Physio”, “we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, protect and share your personal information when you visit our website (www.ht-physio.co.uk), interact with our content, submit an enquiry, download a free guide, or communicate with us in any way.

This policy complies with:

• UK General Data Protection Regulation (UK-GDPR)
• Data Protection Act 2018
• PECR (Privacy and Electronic Communications Regulations)
• US privacy expectations for visitors outside the UK (including transparency requirements applicable in California)

By using our website or providing information to us, you agree to this Privacy Policy.

If you have questions, contact us at:
📧 hello@ht-physio.co.uk
📍 The Old Bakehouse, Clayton Court, Downing Street, Farnham, GU9 7PG
📞 01252 717529

1. WHO WE ARE — DATA CONTROLLER

HT Physio Ltd (Company No. 12942622), based in England, is the Data Controller responsible for your personal data.
When we use third parties to process data (e.g., Stripe, GoHighLevel, Google, Meta), they act as Data Processors on our behalf.

2. PERSONAL DATA WE COLLECT

We collect personal data in several ways to provide physiotherapy-related content, respond to enquiries, operate our business, and improve our website.

2.1 Information you provide directly

When you submit information through forms, emails or messages, we may collect:

• Name
• Email address
• Phone number
• Postal address (if provided)
• Any details you choose to share in an enquiry (including information about pain, injuries or health concerns)
• Responses to questionnaires or forms hosted on GoHighLevel or our website
• Information regarding your request for a free guide

Clinical information

If you later become a physiotherapy client, we collect clinical notes.
These are stored separately and handled in accordance with HCPC, CSP, and insurance requirements.
Clinical notes are not stored on our website.

2.2 Information collected automatically (cookies & analytics)

When you use our website, we automatically collect data including:

• IP address
• Device type
• Browser type
• Pages viewed
• Time on page
• Clicks, scrolls and navigation paths
• Referral source (e.g., Google search, Facebook ad)

This is essential for site performance, security and analytics.

2.3 Information collected via third-party tools

We use the following services, which may process personal data about you:

GoHighLevel / PhysioFunnels

Used for:

• Form submissions
• Enquiry forms
• Email sequences
• Marketing follow-up (where consented)
• Secure data capture

Google Analytics & Google Ads

Used for:

• Understanding website usage
• Improving performance
• Tracking advertising attribution
  Google may collect data about your browsing behaviour across websites.

Meta Pixel (Facebook/Instagram)

Used to:

• Measure ad performance
• Deliver relevant ads
• Build custom audiences
  Meta may collect behavioural data when the pixel loads.

WordPress + Elementor + GoDaddy

Used to:

• Host the website
• Deliver website content securely
• Ensure site functionality

Embedded content (YouTube, Instagram)

When you view an embedded video or post, these platforms may collect behavioural data.

Payment Providers

If you purchase services (e.g., in-clinic or program payments), payments are processed by:

• Stripe
• PayPal
  HT Physio never stores card details.

3. LAWFUL BASES FOR PROCESSING

Under UK-GDPR, we only process your data when we have a lawful basis to do so.

3.1 Contract

For:

• Responding to your enquiry
• Providing physiotherapy services
• Sending requested materials
• Communicating about an appointment or service

3.2 Legitimate Interests

For:

• Responding to general enquiries
• Analysing website performance
• Security and fraud prevention
• Improving content and user experience
• Following up after you request a guide or ask a question

We always balance our interests against your rights.

3.3 Consent

For:

• Optional marketing communications
• Non-essential cookies (ads, analytics)
• Google Ads remarketing
• Meta Pixel tracking
  You may withdraw consent at any time via email or the unsubscribe link.

3.4 Legal Obligation

For:

• Accounting and tax requirements
• Clinical record retention duties
• Safeguarding obligations
• Insurance and regulatory compliance

4. HOW WE USE YOUR PERSONAL DATA

We use your information for the following purposes:

4.1 To respond to enquiries

We contact you via email, SMS or telephone when you request information or ask a question.

4.2 To deliver requested materials

If you download a free guide, we email the guide and follow up to ensure you received it and answer any related questions.
You can opt out at any time.

4.3 To provide physiotherapy services (if you become a client)

This includes assessment, record-keeping and essential communication.

4.4 To improve the website and user experience

Using analytics and behavioural data, we:

• Fix errors
• Improve navigation
• Assess what content is helpful
• Understand which campaigns are most effective

4.5 To provide marketing (only where permitted)

Where consented, we send useful information about:

• Mobility, strength and injury advice
• New videos or helpful resources
• HT Physio events or services

We do not engage in aggressive or high-frequency marketing.

4.6 For advertising attribution (Google Ads & Meta Pixel)

To measure whether an advertisement led to a website visit or enquiry.

4.7 For security and fraud prevention

IP addresses and usage data are used to keep our site secure.

5. SHARING YOUR DATA

We do not sell your personal data.

We may share data with:

• GoHighLevel (CRM and email/sms automation)
• Google (Analytics, Ads, Tag Manager)
• Meta (Facebook/Instagram advertising)
• Stripe & PayPal (payment processors)
• GoDaddy (hosting)
• Website developers and IT professionals with restricted access
• Professional advisers (lawyers, accountants, insurers) where necessary
• Regulators or authorities if required by law

All processors provide appropriate technical and organisational safeguards.

6. INTERNATIONAL TRANSFERS

Some services (e.g., GoHighLevel, Google, Meta) store or process data outside the UK.

We ensure legal safeguards are in place, including:

• UK International Data Transfer Agreement (IDTA)
• Standard Contractual Clauses
• Adequacy decisions (where applicable)
• Additional technical safeguards

We only work with processors who meet UK-GDPR requirements.

7. DATA RETENTION

We keep information only for as long as reasonably necessary:

After these periods, data is securely deleted.

8. YOUR RIGHTS (UK-GDPR)

You may request the following at any time:

• Access to your personal data
• Correction of inaccurate data
• Deletion (where applicable)
• Restriction of processing
• Objection to processing
• Withdrawal of consent
• Data portability
• Right not to be subject to automated decision-making

To exercise your rights:
📧 hello@ht-physio.co.uk

You also have the right to lodge a complaint with:
Information Commissioner’s Office (ICO)
www.ico.org.uk

9. COOKIES

We use cookies to:

• Ensure the website functions
• Analyse website performance
• Deliver relevant advertisements
• Improve user experience

When you first visit our site, you will see a cookie consent banner allowing you to accept, reject or manage non-essential cookies.

You can also disable cookies in your browser settings.

10. SECURITY

We implement strong security measures including:

• Secure website hosting on GoDaddy
• SSL encryption
• Password-protected systems
• Access controls
• Regular software updates
• Firewall & malware protection

However, internet transmission can never be guaranteed as completely secure.

11. CHILDREN’S PRIVACY

Our website and online content are not intended for individuals under 18.
We do not intentionally collect children’s data online.

Where minors attend physiotherapy in person, data is collected only with parental/guardian consent and stored in compliance with clinical regulations.

12. THIRD-PARTY LINKS & EMBEDDED CONTENT

Our site may contain links to or embedded content from:

• YouTube
• Instagram
• Social media platforms
• External sites

These sites have their own privacy practices.
We recommend reviewing their policies when interacting with them.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically.
Any changes take effect when posted on this page, with an updated “Last updated” date.

14. CONTACT US

If you have any questions about this Policy or your data, contact us:

📧 hello@ht-physio.co.uk
📍 HT Physio Ltd, The Old Bakehouse, Clayton Court, Downing Street, Farnham, GU9 7PG
📞 01252 717529